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BROADWAY LIMITED IMPORTS' MINIMUM ADVERTISED
PRICING (MAP) POLICY
Broadway Limited Imports recognizes that retailers
invest significant time and resources in curating an attractive product lineup,
serving as a source of industry knowledge, and providing support for the
products they sell. To further support retailers’ efforts, Broadway Limited
Imports has established a Policy that will ensure products are properly
positioned in all types of advertising in order to protect innovation, quality,
and brand value. Authorized Broadway Limited Imports retailers will remain free
to sell products at any price. Effective immediately, Broadway Limited Imports
unilaterally establishes this Minimum Advertised Price ("MAP") Policy
("Policy").
Effective March 22, 2021, Broadway Limited Imports
will begin specifying MAP for select Broadway Limited Imports products.
This Policy applies to all global Broadway Limited
Imports retailers, except where prohibited by law. The Policy applies to all
advertisements, which includes published information and communications that
reference products with a MAP.
Published information is any print, radio, television,
electronic, signage, flyer, facsimile, text or other media made available for a
commercial purpose. Communication includes email, web pages (both public and
those for registered users), newsletters, auction sites, social media, online
and print catalogs, and any other communication accessible by a web browser. The
MAP is in U.S. Dollars only and all monetary values shall be the equivalent, or
greater, in the current foreign currency exchange rate in place, per http://www.oanda.com/
on the date of order.
When Broadway Limited Imports issues a product
announcement for new products, Broadway Limited Imports, at its choosing, may
specify a MAP for certain products within that announcement. MAPs will generally
be specified for all Paragon4 products, but also for select other products.
MAP will be set at 80% except for Brass-Hybrid
products at 85% of the suggested retail price and will be in effect from the
time of the announcement through 90 days beyond the first ship date of the
product to retailers and consumers.
The selection of products with specified MAPs, the
ratio of MAP to suggested retail price, and the
duration of the MAP will be solely at Broadway Limited
Imports’ discretion and subject to change at any time. Items that were announced
prior to the date of this notice do not have a MAP.
MAPs will be displayed on the announcements.
All Broadway Limited Imports retailers must adhere to
the guidelines as outlined below:
Retailer Guidelines
1. Advertisements must not state or imply the
availability of any MAP Broadway Limited Imports Product below MAP.
2. Advertisement of coupons, rebates, gift cards,
promotions or other discounts must not lower the advertised price of any MAP
Broadway Limited Imports Product below MAP.
3. On-line advertisements of MAP Broadway Limited
Imports Products must not offer hidden in-the-cart prices or other offers that
advertise a price below MAP.
4. Bundles of products that contain MAP Broadway
Limited Imports Products must not be advertised lower than the combined MAP of
all Broadway Limited Imports Products.
5. No efforts may be made to circumvent, evade or
violate the letter or spirit of this Policy.
Failure to Comply
Failure to follow this Policy may result in suspension
of or termination of your account without notice.
Policy Violation Examples
The following are examples of non-compliant conduct:
1. Broadway Limited Imports Product advertisements,
other than those authorized by Broadway Limited Imports, stating a price lower
than the MAP.
2. Broadway Limited Imports Product advertisements
of a price with a line through it, strike-through, or other indication of a
price lower than the MAP. (e.g., $499.99)
3. Broadway Limited Imports Product advertisements
stating "Call for price", "Click here for better price", "Prices too low to
mention", "Our manufacturer won’t let us tell you the price", "Make an offer",
"Log in to see lower prices", or other language or symbols implicitly
violating the spirit of MAP.
4. Bundles of products that devalue Broadway Limited Imports Products, to be
determined at the discretion of Broadway Limited Imports.
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